Facebook
is making a few changes to its instruments for overseeing promotions that ought
to give publicists more information — and make it simpler for them to follow up
on that information.
Facebook Ads Manager has a more streamlined format that Facebook says is intended
to highlight execution information, giving publicists the capacity to perceive
how advertisements are getting along in the same work environment where they
make and alter those advertisements.
Facebook's
upgrades are gone for giving it an edge over its essential rival for
advertisement dollars.
Google
has been the unchallenged pioneer for quite a while, with maybe 30 percent of
worldwide computerized promotion income VP of examination for VB Insight, exploration
hone. Facebook Ads Manager is much
littler, at perhaps 10 percent, however it's quickening while Google is
decelerating.
The
new Facebook Ads Manager landing
page demonstrates your record's aggregate advertisement spend over the earlier
week. You'll have the capacity to bore down into a battle, set of promotions,
or single advertisement, and you'll see a page with a diagram demonstrating
execution, group of onlookers, and results. You can alter date ranges and set
channels to focus in on how the promotion is performing with different subsets
of the demographics you've focused on. Furthermore, you'll have the capacity to
spare reports — and email them to your group — at indicated interims.
The
thought is to put information about promotions as close as could be allowed to
the spot where you make and alter those advertisements.
For
enormous publicists, Power Editor offers the capacity to make and track a great
deal of advertisements all the while. This apparatus has likewise been
overhauled with a bigger format for making promotions, and a few improvements
to its mass altering and pursuit capacities (see screenshot underneath).
Facebook
Ads Manager is only one bit of Facebook
making it less demanding for promoters — particularly bigger sponsors — to
continue scooping cash into the Facebook
Ads Manager.
"We've
been working intimately with advertisers and organizations of all sizes to
comprehend what they have to enhance the way toward purchasing, advancing, and
dealing with their promotion battles. These huge moves up to Facebook Ads Manager and Power Editor
mirror our dedication to drive quantifiable business targets the executive of
promotions item showcasing, in an announcement gave by a Facebook Ads Manager Representative.
No comments:
Post a Comment